What phrases make a purchase?


Shopping, especially desirable, is always a pleasure!


Went to the mall for lipstick. She returned with a vacuum cleaner, a set of cosmetics and bedding ... (SMS report to her husband).


Any private entrepreneur who wants to be a successful trader, will go all out, in addition to your desire and need, to sell you the goods and get benefits. Doesn't that suit you? Then let's understand the methods of sale, because, as they say, “forewarned is forearmed”. He does this usually in a variety of ways.


The most preferred profit from sales is spontaneous customer purchases under the influence of many factors. However, most buyers are still able to control themselves and their emotions, and before making a purchase of an expensive item, they are looking at prices, options and alternatives to the desired acquisition.


Given this "knowledge of the population" and the literacy of the population with wallets seeking to empty in exchange for a new thing,“Sharks” of various sizes of business have developed a system that practically forces a client to make a purchase at a subconscious level. Such sales methods are not secret and are widely taught at thematic trainings and seminars. The main purpose of such activities is to teach the seller the ability of the buyer to orient to faster decisions in favor of a sales transaction.



NLP - or do not fall for programming



Those sellers who are familiar with the basics of trade, often, if not constantly, use the techniques of NLP - neuro-linguistic programming for more successful trading. Such tricks allow you to direct the desires of customers in the right direction.


Consider the techniques and phrases that sellers use most often. You already said these words, although you did not attach much importance to them, not guessing what exactly after these phrases you made unnecessary purchases.



"If you take - show closer"



This method is only permissible in our post-Soviet society, not yet unaccustomed to the rudeness of the sellers and the shortage of goods. The phrase is focused on creating a halo of elitism and value around a certain thing (it is, however, not for everyone, and you should not need to get it and touch it).On the other hand - this method allows you to preserve the product for a longer time to a poor-quality product. Phrases like this, sellers tend to cause customers a sense of guilt, which he can feel if he leaves without buying. Such phrases should not be taken to heart. If you are really interested in the product, then it can and should be considered and evaluated from a short distance, and if the object still does not fit the criteria of the desired, then you just need to politely refuse, referring to some flaw or ask the same product in a variable version (with mother-of-pearl buttons).



Do not be afraid to ask you to show you the goods even from the top shelf.



Nobody will force you to buy something, and corrupted human relationships are fixable. However, I do not urge you to abuse this - it may happen that one day you ask the seller to “put aside” some product for you, and this seller will be the one who is offended once, an entrepreneur.



"This thing seems to be sewn on your figure"



One of the most frequently used techniques of neurolinguistic programming is flattery.It acts well on all groups of people, but is more effective in dealing with clients who are unsure of themselves. After all, if a person has a powerful "ego", then he has little interest in what others think about him. Such a client is unlikely to succumb to flattery of any character and strength and at best simply will not react.



Sales at a discount - a powerful trading mechanism



But if, for example, a buyer with a figure that is far from the ideal norms of consumer goods comes across to the seller, then it will be much easier for him to “push” the stale thing, using just such a morphological method. And let them already at home, trying on a new thing or showing it to friends, the buyer will understand that the purchase is absolutely not suitable for her, a lady unsure of her merits is unlikely to go to the store to make an exchange or refund.



“I have the exact same house, only I use it”



Yes, there are "coincidences" when the seller, offering to make a purchase, really speaks the truth, assuring you that he purchased the exact same product for personal use. But this happens quite rarely, because the seller can have a large assortment of goods and purely theoretically, with each item in one piece, will occupy at least half of all household items.


Buyers often trust the opinion of the seller - a person who, by the nature of the work is required to understand the goods. It is this common opinion that sellers often use in NLP techniques. Agree, you are unlikely to make a purchase, having heard far from flattering reviews about the quality or necessity of things. Few people seriously think that the seller of the house has five “exactly the same” mixers and seven “one to one” vacuum cleaners.




"Shorten the sleeves of the house, and the sweatshirt will sit on you like poured"



Feeling that the thing does not quite fit him, let's say in size, the buyer, naturally, begins to doubt the expediency of the purchase, balancing between the need to spend indefinite time searching for a more suitable thing and the ability to really “fit” the thing you like.


Here, again, the seemingly long-drowned “body” of the Soviet deficit floats to the surface, what a seller simply couldn’t pull ashore to replenish his army of trading techniques. But think about it: the time you spend on finding the right jacket will be much less than the time spent on an extra trip to the studio.So look for the thing that really fits your body in all respects!




"This shoe is perfectly worn out"



Such a phrase is constantly heard by owners of a non-standard foot size - half size, for example, thirty-seven and a half, forty-one and a half, and so on. A person with such a “half-sized” foot size is best to buy exactly the right shoes, although in the absence of such a store, only the next size on a scale is acceptable.


And if it is not available? The seller, of course, will insist on buying a smaller size, arguing that the shoes must be distributed, but the bigger one, which is not, will hang on his leg. Shoes can be spread (high-quality material is really able to stretch a bit), but at first it will reap and cause a lot of inconvenience, and then it will definitely lose its clarity of shape and, therefore, a neat look.



"There is no such in nature"



Suppose you try on a thing and understand that it suits you in principle. Suitable except for seemingly small nuances (inappropriate length, unloved color, buttons, not lightning, and the like).You explain to the seller the cons of the product and are interested in whether there is a suitable model with the necessary variations. At best, the answer may be "Will be next week." But mostly sellers say that they do not let out what you ask for and you can hardly find it anywhere.


In fact, the seller is (still) interested in selling everything that he has and will convince you by all means to make a purchase from him.



"This dress is necessary to this bag"



Buying a certain thing, they often offer you a certain accessory with a discount. Immediately it may seem that the offer is really profitable, but note: the phrases that sellers use in the sale are mostly clearly formulated and prepared, the words are correctly chosen.



Be extremely careful when communicating with the seller. Focus only on the purpose of your shopping.



You planned to buy shoes and buy them along with an unplanned handbag. And literally ten meters away, in a nearby store, such a handbag can cost a third less. Who remained in the "minus"?



"This jacket (coat, dress) remains the last"



Sellers often say such a phrase when they see that something confuses you in a product, and you do not decide to make a purchase. Together with the seller mentioning a certain buyer, who asked to postpone this product for him and went to the ATM for the required amount, this method is considered the leader among the techniques of neuro-linguistic programming. This happens because, unfortunately, a person has such a character trait as excitement, which makes him have something unique.


But think about it - is it really necessary for you to purchase this particular thing? Perhaps it is better to give the opportunity to buy this product to that mythical customer, and you look for something more suitable in other outlets, where there are a great many such “last” jackets? You are in a position, if necessary, to recall what kind of goods, where you saw.




Every second product is free!



This slogan also takes far not the last place among the methods of NLP. You can stumble on it not often, but this “lure” makes a strong impression. In fact, in this way the seller (often - these are large techno markets) gets rid of stale goods that do not have a demand for themselves.


Naturally, nobody will give you an expensive washing machine or a plasma panel, but quickly burning mixers and hair dryers that the manufacturer has long since recalled from the sale. The price of a more expensive product, which is paired with free goods, is set higher, which allows the store not to remain in the red, but on the contrary - to increase profits.


Similarly, reception with discounts for a certain group of goods looks like. In fact, no devaluation occurs, but quite the opposite - the store winds up the price of other products that are not in such a “discount” group. That's it against the background of such expensive things and it turns out "discount".


This also applies to offers to buy, say, a desktop computer and receive as a gift an original mouse pad with a store logo. The whole purchase will cost you, say, eight hundred euros, of which the cost of a computer is a little more than six hundred, and the price of the rug will be completely funny - about twelve euros. Not a weak cheat, right? It is better to ask the seller to provide you with a discount, which can be used to purchase more of the product you need from the same seller.


By the way about computers.A computer is considered only a system unit, the same relatively high and narrow metal box, on which all its characteristics depend. Few people know that it is the cost that is indicated in the advertisement, and all other components (monitor, keyboard, mouse, acoustics) are bought separately.


Also, not everyone knows that the cost of the system unit in the assembly is overestimated by twenty-five to thirty percent of the cost of its equipment. Thus, by purchasing all the components separately and assembling a computer at home, you can save at least a hundred euros.



Exchange your old refrigerator for a new one at a reduced price!



Offers to exchange unnecessary devices has both pros and cons. Pros will not be considered - and so it is clear what the essence of the benefits of the buyer. But imagine how you can torment yourself and get nervous, delivering a completely non-light tube TV throughout the city, even for the sake of a ten percent discount.



Do not think that sellers will take on the exchange of very old things.



It is worth thinking - maybe the trip to the trash can in conjunction with the route to a nearby store with a similar price for the desired product will be less heavy?


The author of the article: Vladimir "Scor" Solomykin.